Hello world!

August 24, 2007

Welcome to Brand Next. Not that the word needs another blog, but I hope create something interesting here. Brand next will focus on branding and positioning (obviously), but more specifically on branding efforts in the online market place. Are companies “branding” effectively online? Are their offline efforts being supported by their online efforts (and vise versa)? In addition I will focus on general branding efforts being made in the corporate world and in the education field. Please check back often and leave suggestions.

Guy

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