The best of…..

September 20, 2007

If we can’t beat ’em join ’em and other bad brand ideas
I don’t agree with everything the Ries’s come up with, but this is dead-on. The best “me too” can do is give you a place in the middle of the pack.

Jones Soda “gets it”
To me Jones Soda is branding in the truest sense of the word. They are actively different than their competitors. Complete opposite of the “me too” group in the first link.

Wow these posts are long!
I just found this site and wanted to share it. Idris Mootee is giving what amounts to a branding class every few days. Good stuff.

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