The best of…

September 28, 2007

You can’t just copy successes in other industries

Excellent reminder that a brand extension only works if there is perceived value. “Lite” extensions work in the food industry – no so much for software.

Cool Table of Elements

Doesn’t provide much depth, but it is fun!

Beginning of the end for Apple?

I picked this on from any number of posts about Apples’ recent brand struggles. It is amazing how fast control of a brand image can get away from a company – even from one of the brand giants of the American economy.


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